Choosing a partner – the most important thing to consider…

Posted by: Robert  :  Category: Business

When choosing a hosting partner, what is the most important thing to consider? Price? Feature? Disk Space? Bandwidth?  I’d say it’s none of these… the single most important feature you need to consider is partner themselves. You should be asking: Are they open with their customers? Do they treat their customers like numbers, or partners? Are they honest? Most importantly… Is this a company you are going to want to stay connected to for the long term?

All the other questions, bandwidth, price, features, etc. are details that can be addressed. None of them should factor into a decision to partner with them or not, provided none of them are out of line. But then if they are out of line with industry norms, they’re probably not going to measure up well with the other questions anyway.

Things to look for include checking that they have (and update) a customer news/announcements site or forum. You should also ask the support crew a question or two before signing up. It doesn’t have to anything special or even difficult. What you are looking for is a timely, courteous and accurate answer. One of my early customers asked a question he already knew the answer to… JUST to see if we’d be straightfoward in the answer. And they’re still a customer today.

Using WinSCP to securely edit your site

Posted by: Robert  :  Category: Administration, Reviews

FTP is just not secure by itself. So if you value your server’s securely you simply won’t use it for uploading or editing your site. We highly recommend a program like WinSCP, http://winscp.net/eng/index.php,  to upload or edit your site. WinSCP can use your editing PuTTY key pairs with SSH to get to your server. This is MUCH more secure, and you never expose your password.  

We do recommend that you make changes to you site’s files on your local machine and then upload them (with WinSCP) all at once.  But what if you need to make a change on the fly? Sure you could log in with PuTTY and use vi,vim, nano, or one of a dozen other editors. But WinSCP can help you out there too.   You can use your existing Windows based editor with WinSCP. Personally, I love EditPlus, http://www.editplus.com/, it’s small fast and has a lot of features. But it doesn’t work over SSH (at least not last time I looked anyway).

First, setup WinSCP to get to your server like you normally would. It will need the FQDN or ip address, port number (you’re not using 22 anymore right?), your login, and your key file.  Go ahead and save the session… Now on the left side tree menu, select Preferences, and then select the Preferences… button, and a new window should appear with new left side tree navigation.  A few down, there is a leaf called a Editors, select that. It should look like this:

winscp-editors-before

Click the Add button.  Select the External Editor radio box, then click Browse. Find the path to your editor, in my case that was c”\Program Files (x86)\Edit Plus 3\editplus.exe - you’re may be different depending on OS version and what program you want to use. Under editor autoselection, you might want to change the association, say EditPlus for php files or .conf files. There’s another option there too… Inside the Add dialob box, there’s an “Associated Application” – then specify the type of files you want opened with your default Windows application for that extension. For example, I use CorelDraw for .cdr and .psd files, and Windows will automatically open CorelDraw for me if I double-click in Explorer. With the Associated Application radio box, that is extended into WinSCP as well.  So inside of WinSCP if I double-click a .cdr or .psd file, CorelDraw opens automatically, and when I click save it is transferred back to the server. This is even great for using different types of editors for different files.

You probably need to change the order in which programs are checked in the list. WinSCP goes from top to bottom until it finds an editor it can use for the file. So I’d put “Associated application” at the top, then your prefered text editor(s), then WinSCP’s internal editor at the bottom.

Sometimes, you’ll have issues with backup copies that programs make, or you may just want to keep them saved locally… Sometimes this is easily accomplished. For EditPlus, go to Preferences, then Files. There is a checkbox called “Create backup file when saving”, check it if it’s not. Then hit the button next to it “Backup Options”, select your local backup directory, and check the “Create backup file of remote file in backup directory” box. And you should be good to go.

Caution… As with any changes to a system, before you use this for real (ie a real configuration file that matters to you), create a dummy file out in a directory you don’t care about, and TEST it. Make some changes to that file. Check that it works as you expect BEFORE using this for real production files. Of course, best of all is to not use this on production files directly, but to edit them locally then transfer when you’re sure they’re right, but as you know life doesn’t always work that way.

Step 1a – Write a Business Plan – part 2

Posted by: Robert  :  Category: Business, Marketing

On this installment of “Step 1a – Write a Business Plan”, we’re going to look at what a Business Plan is exactly… I’m sure everyone has heard of one, but how many of us have written one before. I’m sure there’s a few of us, but I bet the vast majority of people looking to get into webhosting for the first time are starting it as a side business. They have probably never written one before, and many probably have never seen one either.

So here’s an overview of the parts of a Business Plan.

  • Executive Summary -  THE most important part of the plan. Who you are, what you do, and where you are and where you are going at a high level overview written in everyday terms.
  • Market Analysis - A description of the industry including size and target market, growth rates, etc.
  • Company Description -Another high level description but in more detail than the executive summary, this time specifically about your business and what needs you’re going to meet, and who the target is for those needs.
  • Organization & Management – Profiles of the key players in your organization and the roles they will be taking on. Also should detail the overall structure and how those players fit together.
  • Marketing & Sales Management – Descriptions of sales force, management, and how they will go about getting business.
  • Service or Product Line -What you will be selling and how you will distinguish yourself product/service-wise.
  • Funding -  Regardless of if you are requesting funding, this is where you will say how much you need and/or have, and for what it will be used for…
  • Financials – Historical and Prospective financial data. One of the later sections to complete.
  • Appendix – All the extra stuff that will be needed based on what you’re going to do with the plan. For example, if you are requesting money from a bank, etc., they will want credit information and resume’s on key management.

Today’s was only an overview of what each section encompasses. Begin to read over them and start thinking about each section, and start making notes or outlines for each section.  Next week, we’ll start going into each section one by one and get down and dirty with it.

Last Week: http://hostentrepreneur.com/2009/08/13/step-1a-write-a-business-plan-part-1/
Next Week:  Coming soon…

Write for HostEntrepreneur

Posted by: Robert  :  Category: News

If you would like to write for HostEntrepreneur, contact us, and provide a background bio and a sample of an article. Articles for should NOT be advertising for their companies, and SHOULD BE of interest to other hosts.

Welcome to HostEntrepreneur …

Posted by: Robert  :  Category: News

Welcome to HostEntrepreneur.com… this blog is by, about and for members of the webhosting community.  We hope to do several articles per week (5 is the goal but that’s a pretty big goal with everything else going on…) with hopes of adding other authors as well.