Google Caffeine
I know you’ve worked hard to get your Google positioning where you’d like, or are in the process of attempting to do so… time to start re-doing it. Google has announced “caffeine” their new search engine technology. You can play with caffeine at http://www2.sandbox.google.com/ and there’s a cool tool that let’s you compare the existing results to the new engine’s results at http://www.comparecaffeine.com/
Google’s Matt Cutts had this to say
“The new infrastructure sits ‘under the hood’ of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.”
Part of the revision is said to address the growing implications of social networks on search results. Supposedly it is also faster. Come claim twice as fast. I personally never really had an issue with Google’s speed. I suspect speed matters more to Google themselves as more efficient typically means less hardware required. Less hardware means less expense in capital as well as operation, administration, etc. down the line. That means more money is Google’s pockets. So I could see how they would want that…
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About: Robert: Robert Porter holds MCSE, A+, Net+, Security+, and multiple CIW certifications. He has been in the hosting industry for more than a decade and is founder of Lagniappe Internet L.L.C., a privately owned, completely debt free, hosting company based out of New Orleans. Robert's background includes 25+ years in programming, databases, networking and systems administration. |
